Retiring An Old Friend
Tuesday, July 25th, 2006This move also marks the time when we officially retire the Advanced Toner Service name. When Dad and I started selling remanfactured cartridges as Advanced Toner Service, we had no idea what products and services would follow. It didn’t take long, though, before we started providing more than toner cartridges. Customers began asking for toner for copiers and printers that didn’t use all-in-one cartridges; service and repair for those same machines; and support for their computers.
After a while it became clear that “Advanced Toner Service” didn’t convey our range of services, so, in March of 1997, we began using the name OfficeMedic. (That name came about because we were taking care of—being a doctor to—all of our customers’ office equipment.) However, since then we’ve kept the ATS name in our marketing, partially for sentimental reasons and also because some of our customers still recognize the name.
Well, since we’ve changed our letterhead, invoices, business cards and website, it just made sense to let the ATS name fall off of those. If you miss it, let us know!